Nike Sales Beat Overshadowed by Converse, China Slumps

BloombergThursday, December 18, 2025 at 11:19:57 PM
Nike Sales Beat Overshadowed by Converse, China Slumps
  • Nike reported a 1% increase in revenue to $12.4 billion, surpassing analyst expectations, but faced significant challenges in China and with its Converse brand, which saw a 30% decline in sales during the fiscal second quarter ending November 30. This weakness overshadowed the positive revenue figures, leading to a drop in shares.
  • The ongoing struggles in key markets, particularly China, highlight the difficulties Nike faces in maintaining momentum despite some revenue growth. Investors are increasingly concerned about the company's ability to address these challenges and are seeking clarity on long
  • The situation reflects broader issues within the retail and athletic wear sectors, where companies are grappling with market complexities, including tariff impacts and shifting consumer preferences. Nike's efforts to rebuild relationships with retailers and refocus on core markets underscore the competitive pressures in the industry.
— via World Pulse Now AI Editorial System

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