Nike Sales Tick Up in Second Quarter; China Weakness Persists

The Wall Street JournalThursday, December 18, 2025 at 11:49:00 PM
Nike Sales Tick Up in Second Quarter; China Weakness Persists
  • Nike reported a 1% increase in revenue to $12.4 billion in its fiscal second quarter, indicating some progress in its turnaround strategy. However, the company anticipates a return to sales decline in the current quarter, primarily due to ongoing weakness in the Chinese market.
  • This development is significant as it highlights the challenges Nike faces in regaining market strength, particularly in China, which has been a critical area for growth. The company's ability to navigate these challenges will be crucial for its long-term recovery and investor confidence.
  • The broader economic context reveals a persistent decline in various sectors within China, including automotive sales and services activity, which reflects a weakening consumer demand. This trend raises concerns about the overall economic stability in China and its implications for multinational companies like Nike, which are heavily reliant on this market.
— via World Pulse Now AI Editorial System

Was this article worth reading? Share it

Recommended apps based on your readingExplore all apps
Continue Readings
Nike fails to contain margin bleed amid tariffs, turnaround, as shares fall
NegativeFinancial Markets
Nike has reported a 1% increase in revenue to $12.4 billion, surpassing analyst expectations; however, the company is grappling with significant margin pressures due to tariffs and disappointing sales in key markets, particularly China and its Converse brand.
Nike shares fall sharply as weak China sales dent faith in turnaround
NegativeFinancial Markets
Nike's shares have experienced a sharp decline due to disappointing sales in China, prompting the CEO to acknowledge the need for a strategic 'reset' in the region while also dealing with the implications of Trump-era tariffs.
Earnings call transcript: Nike beats Q2 2026 expectations, stock rises
PositiveFinancial Markets
Nike reported a 1% increase in revenue to $12.4 billion for Q2 2026, surpassing analyst expectations, which led to a rise in its stock price. Despite this positive outcome, the company faces significant challenges, particularly in the Chinese market and with its Converse brand, which experienced a notable decline in sales.
Nike Sales Beat Overshadowed by Converse, China Slumps
NegativeFinancial Markets
Nike reported a 1% increase in revenue to $12.4 billion, surpassing analyst expectations, but faced significant challenges in China and with its Converse brand, which saw a 30% decline in sales during the fiscal second quarter ending November 30. This weakness overshadowed the positive revenue figures, leading to a drop in shares.
Nike’s Struggles Continue, but Turnaround Plan May Be Working
NeutralFinancial Markets
Nike reported a slight increase in quarterly sales, although it continues to face challenges, particularly in China and with its Converse brand, amid ongoing tariff impacts. The company is attempting to navigate a complex market environment while implementing a turnaround strategy.
Nike stock rating reiterated at Buy by Jefferies on innovation progress
NeutralFinancial Markets
Jefferies has reiterated its 'Buy' rating for Nike, highlighting the company's progress in innovation as a key factor in this decision. This affirmation comes amid ongoing evaluations of various companies within the market, reflecting Jefferies' confidence in Nike's strategic direction.
Foreign Holdings of Treasuries Fell in October as China Sold
NegativeFinancial Markets
Overseas holdings of US Treasuries fell in October, primarily due to China reducing its stockpile, while Japan and the UK experienced increases in their holdings. This decline reflects a shift in foreign investment patterns and potential concerns regarding the stability of US debt instruments.
Nike Q2 results top estimates, but margins remain sluggish amid tariff-fueled hit
NeutralFinancial Markets
Nike reported Q2 results that exceeded analyst expectations with a revenue increase of 1% to $12.4 billion, despite facing sluggish margins primarily due to tariff impacts. The company continues to navigate challenges in key markets, particularly China, where sales have been disappointing.

Ready to build your own newsroom?

Subscribe to unlock a personalised feed, podcasts, newsletters, and notifications tailored to the topics you actually care about