JCPenney borrows bold Macy’s strategy to boost holiday sales

TheStreetThursday, October 30, 2025 at 4:13:00 PM
JCPenney borrows bold Macy’s strategy to boost holiday sales
JCPenney is adopting bold strategies similar to Macy's to enhance its holiday sales as the shopping season approaches. This move is significant because it reflects how retailers are adapting to economic challenges and striving to attract consumers with major sales events and marketing campaigns. By following Macy's lead, JCPenney aims to stand out in a competitive market and boost its sales during this crucial time.
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