'I want to create the Nike of lingerie': How a former singer turned Instagram page into a £17m business

Sky NewsWednesday, October 8, 2025 at 1:26:00 PM
'I want to create the Nike of lingerie': How a former singer turned Instagram page into a £17m business
A former singer has transformed her Instagram page into a thriving lingerie business valued at £17 million, aiming to become the 'Nike of lingerie.' This success story is particularly significant as it highlights the challenges women face in entrepreneurship, especially in the UK where less than 20% of active companies are led by women. Her journey not only inspires aspiring female entrepreneurs but also emphasizes the need for more support and recognition for women in business.
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