Inside the Starbucks Plan to Get 200,000 Baristas on the Same Script

Wall Street JournalSaturday, September 20, 2025 at 12:00:00 AM
Inside the Starbucks Plan to Get 200,000 Baristas on the Same Script
Starbucks is implementing a new training program aimed at getting 200,000 baristas on the same page to enhance customer experience and reverse a recent sales slump. This initiative focuses on meaningful interactions, including eye contact, which could significantly improve customer satisfaction and loyalty. By investing in its workforce, Starbucks hopes to not only boost sales but also strengthen its brand image in a competitive market.
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