Mattel stock rises after Netflix names it co-master toy licensee
PositiveFinancial Markets

Mattel's stock has seen a significant rise following Netflix's announcement that it has named Mattel as a co-master toy licensee. This partnership is expected to enhance Mattel's market presence and boost sales, particularly in the realm of toys linked to popular Netflix shows. The collaboration signifies a strategic move for both companies, as it allows Mattel to leverage Netflix's vast audience while providing Netflix with a reliable toy partner to capitalize on its content.
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