Starbucks CEO says the company is doubling down on protein and gluten-free options: ‘I believe our food needs to match the craft of our coffee’

FortuneSaturday, September 20, 2025 at 10:03:00 AM
Starbucks CEO says the company is doubling down on protein and gluten-free options: ‘I believe our food needs to match the craft of our coffee’
Starbucks is making a significant shift by focusing on protein and gluten-free options, as stated by its CEO. This move aligns with the increasing consumer demand for healthier food choices, reflecting a broader trend in health consciousness and fitness culture. By enhancing their food offerings to match the quality of their coffee, Starbucks aims to attract health-minded customers and stay competitive in the evolving market.
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