New World Scion Adrian Cheng Launches Firm To Back Digital Assets And ‘Transformative Industries’

ForbesMonday, September 22, 2025 at 8:15:05 AM
New World Scion Adrian Cheng Launches Firm To Back Digital Assets And ‘Transformative Industries’
Adrian Cheng, previously the CEO of New World, has launched Almad Group, a firm dedicated to supporting digital assets and transformative industries. This move signifies a new direction for Cheng, who was once viewed as the heir to one of Hong Kong's wealthiest families. The establishment of Almad Group not only highlights Cheng's commitment to innovation but also reflects the growing importance of digital assets in today's economy.
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