Nike Looks To Deepen Cultural Cache With Jordan Brand Philadelphia

ForbesFriday, October 3, 2025 at 11:04:43 AM
Nike Looks To Deepen Cultural Cache With Jordan Brand Philadelphia
Nike is set to open the first U.S. Jordan Brand World of Flight store in Philadelphia next week, marking a significant step in its strategy to enhance cultural relevance. This move comes as the company reports promising signs of a turnaround in its latest results, indicating a positive trajectory for the brand. The new store is expected to attract sneaker enthusiasts and strengthen Nike's presence in the competitive market.
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