Selena Gomez's $2.7 Billion Revenge: How Rare Beauty Proved Hollywood—and Wall Street—Wrong
PositiveFinancial Markets

Selena Gomez's beauty brand, Rare Beauty, has achieved a remarkable valuation of $2.7 billion, defying skeptics in Hollywood and Wall Street. This success story highlights the brand's unique approach to beauty, focusing on authenticity and mental health, which resonates with consumers. Gomez's journey from a pop star to a successful entrepreneur showcases the power of personal branding and innovation in the beauty industry, making it a significant case study for aspiring business leaders.
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