Starbucks sells 60% of China unit to Boyu at $4 billion value
NeutralFinancial Markets

Starbucks has sold 60% of its China unit to Boyu, valuing the deal at $4 billion. This move comes after Luckin Coffee surpassed Starbucks as the leading coffee chain in China by offering significantly lower prices. The sale reflects Starbucks' strategy to adapt to the competitive landscape in China, where price sensitivity has become a crucial factor for consumers.
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