Creative industries 'incredibly worried' about OpenAI-Disney deal

BBC NewsFriday, December 12, 2025 at 11:46:00 AM
Creative industries 'incredibly worried' about OpenAI-Disney deal
  • Disney has announced a $1 billion investment in OpenAI, allowing the integration of over 200 of its characters into the Sora video generation tool. This deal enables fans to create videos and images featuring iconic figures from Disney's extensive portfolio, including Marvel and Pixar characters.
  • This investment marks a significant shift for Disney as it embraces generative artificial intelligence, positioning itself at the forefront of technological innovation in the entertainment industry. The move is seen as a proactive strategy to leverage AI rather than resist it.
  • The deal has raised concerns within the creative industries, with many expressing fears about the implications of AI-generated content on traditional storytelling and artistic integrity. This partnership highlights ongoing debates about the balance between innovation and the preservation of creative authenticity in an evolving digital landscape.
— via World Pulse Now AI Editorial System

Was this article worth reading? Share it

Continue Readings
OpenAI Ends ‘Vesting Cliff’ for New Employees in Compensation-Policy Change
NeutralFinancial Markets
OpenAI has announced the removal of the 'vesting cliff' for new employees, a change in its compensation policy aimed at easing restrictions that previously discouraged new hires from leaving during a competitive talent landscape. This adjustment aligns with similar moves by its competitor, xAI.
Will OpenAI’s $1bn deal with Disney boost video app Sora?
NegativeFinancial Markets
OpenAI has secured a $1 billion investment from Disney, allowing the integration of Disney's characters into its Sora video generation tool. Despite hosting bootleg content from Disney, Sora has struggled to attract a dedicated user base, raising questions about its viability in a competitive market.
Broadcom shares slide as margins, OpenAI concerns overshadow strong earnings
NegativeFinancial Markets
Broadcom's shares have seen a significant decline, dropping sharply as concerns over its profit margins and the artificial intelligence (AI) market overshadowed the company's strong earnings report for Q4 2025. Despite exceeding earnings expectations, the stock's performance has been negatively impacted by investor apprehensions regarding future AI growth prospects.
Behind the Deal That Took Disney From AI Skeptic to OpenAI Investor
PositiveFinancial Markets
Disney has announced a landmark $1 billion investment in OpenAI, allowing the integration of its characters into OpenAI's Sora video generation tool. This deal enables users to create AI-generated videos featuring iconic characters from Disney, Marvel, and Star Wars, marking a significant shift in Disney's approach to artificial intelligence.
Disney to Invest $1 Billion in OpenAI and License Characters for Use in ChatGPT, Sora
PositiveFinancial Markets
Disney has announced a landmark $1 billion investment in OpenAI, which includes licensing its characters for use in the Sora video generation platform. This three-year deal allows users to create videos featuring iconic characters from Disney, Marvel, Star Wars, and Pixar, marking a significant collaboration between the entertainment and AI sectors.
‘We’re not just going to want to be fed AI slop for 16 hours a day’: Analyst sees Disney/OpenAI deal as a dividing line in entertainment history
NeutralFinancial Markets
Disney has announced a landmark $1 billion licensing deal with OpenAI to integrate its characters into OpenAI's Sora video generation platform, marking a significant collaboration in the entertainment and AI sectors. This agreement is seen as a strategic move to embrace generative AI rather than resist it, positioning Disney at the forefront of technological innovation in media.

Ready to build your own newsroom?

Subscribe to unlock a personalised feed, podcasts, newsletters, and notifications tailored to the topics you actually care about