Will OpenAI’s $1bn deal with Disney boost video app Sora?

Financial TimesFriday, December 12, 2025 at 7:15:10 PM
Will OpenAI’s $1bn deal with Disney boost video app Sora?
  • OpenAI has secured a $1 billion investment from Disney, allowing the integration of Disney's characters into its Sora video generation tool. Despite hosting bootleg content from Disney, Sora has struggled to attract a dedicated user base, raising questions about its viability in a competitive market.
  • This investment is significant for OpenAI as it seeks to enhance Sora's appeal by leveraging Disney's extensive portfolio, which includes beloved characters from franchises like Marvel and Star Wars. The collaboration aims to create engaging content that could drive user engagement and growth.
  • The deal reflects a broader trend in the entertainment industry where traditional media companies are increasingly partnering with technology firms to adapt to the evolving landscape of content creation. However, concerns persist regarding the implications of AI in creative industries, with some stakeholders expressing apprehension about the potential disruption to established norms.
— via World Pulse Now AI Editorial System

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