Paramount Wins European Rights to Soccer’s Champions League in $11.5 Billion Auction
PositiveSports

- Paramount Skydance has won the rights to air most Champions League games in the U.K. and Germany, marking a significant investment in sports broadcasting with a total bid of $11.5 billion.
- This acquisition allows Paramount to enhance its sports programming and compete more effectively in the media landscape, particularly against rivals like Amazon Prime, which retains first pick for Tuesday matches.
- The deal reflects a growing trend in sports media rights, where major companies are investing heavily to secure exclusive broadcasting agreements, indicating the increasing value of live sports content.
— via World Pulse Now AI Editorial System

