Paramount Wins European Rights to Soccer’s Champions League in $11.5 Billion Auction

Wall Street Journal – SportsFriday, November 21, 2025 at 3:19:00 PM
PositiveSports
Paramount Wins European Rights to Soccer’s Champions League in $11.5 Billion Auction
  • Paramount Skydance has won the rights to air most Champions League games in the U.K. and Germany, marking a significant investment in sports broadcasting with a total bid of $11.5 billion.
  • This acquisition allows Paramount to enhance its sports programming and compete more effectively in the media landscape, particularly against rivals like Amazon Prime, which retains first pick for Tuesday matches.
  • The deal reflects a growing trend in sports media rights, where major companies are investing heavily to secure exclusive broadcasting agreements, indicating the increasing value of live sports content.
— via World Pulse Now AI Editorial System

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