Paramount secures Champions League rights in UK and Ireland
PositiveSports

- Paramount has secured the broadcasting rights for the UEFA Champions League in the UK and Ireland, enhancing its sports programming. This deal is part of a larger investment strategy aimed at expanding its audience and content offerings.
- The acquisition of these rights is crucial for Paramount as it positions itself competitively in the sports media landscape, particularly against other streaming services like Amazon Prime, which retains first pick of Tuesday matches.
- This development highlights the increasing value of sports broadcasting rights, with Paramount also set to show most Champions League games from 2027 to 2031, indicating a trend of significant financial investments in sports media.
— via World Pulse Now AI Editorial System



