Women’s Super League to review TV slots in summer after concern over viewing figures

The Guardian – SportFriday, December 12, 2025 at 8:00:39 AM
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Women’s Super League to review TV slots in summer after concern over viewing figures
  • The Women’s Super League (WSL) is set to review its broadcast slots following disappointing viewing figures, with an average of 59,000 viewers for a recent Sky Sports match, significantly lower than previous games. This review will involve discussions with main rights holders, Sky and BBC, at the end of the season.
  • This development is crucial for the WSL as it seeks to enhance its visibility and attract larger audiences, which is vital for the growth of women's football and securing future broadcasting deals.
  • The situation reflects broader challenges in women's sports, including difficulties in selling TV rights for events like the Women’s Champions Cup, highlighting ongoing issues with audience engagement and the need for strategic scheduling to maximize viewership.
— via World Pulse Now AI Editorial System

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