Former Ohio State, WVU president calls for media rights centralization in college football
PositiveSports
- Gordon Gee, the former president of Ohio State University and West Virginia University, has called for the centralization of media rights in college football, emphasizing the need for a unified approach to maximize revenue and enhance the sport's visibility.
- This call for centralization is significant as it could reshape the financial landscape of college football, potentially leading to more equitable revenue distribution among programs and increased investment in athletic facilities and student-athlete resources.
- The discussion around media rights is part of a larger trend in sports broadcasting, where traditional networks are increasingly exploring partnerships with streaming platforms, reflecting a shift in how audiences consume sports content and the evolving dynamics of sports media.
— via World Pulse Now AI Editorial System
