Disney Licenses Characters to OpenAI, Takes $1 Billion Stake

Bloomberg TechnologyThursday, December 11, 2025 at 9:34:42 PM
PositiveTechnology
Disney Licenses Characters to OpenAI, Takes $1 Billion Stake
  • The Walt Disney Company has entered into a significant partnership with OpenAI, licensing iconic characters such as Mickey Mouse and Cinderella for use on OpenAI's Sora video-making platform, alongside a $1 billion investment in the startup. This collaboration aims to enhance user engagement by allowing fans to create personalized content featuring beloved characters.
  • This investment marks a strategic move for Disney as it seeks to leverage AI technology to innovate in content creation, ensuring its characters remain relevant in the evolving digital landscape. The partnership with OpenAI is expected to bolster Disney's position in the competitive entertainment industry.
  • The collaboration reflects a broader trend of traditional media companies embracing AI to enhance creative processes while also navigating complex issues surrounding copyright and intellectual property rights. Disney's recent legal actions against Google for alleged copyright violations highlight the ongoing tensions in the industry as companies strive to protect their assets while exploring new technological frontiers.
— via World Pulse Now AI Editorial System

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