Disney's deal with OpenAI is about controlling the future of copyright

EngadgetThursday, December 11, 2025 at 9:30:09 PM
NeutralTechnology
Disney's deal with OpenAI is about controlling the future of copyright
  • The Walt Disney Company has announced a $1 billion partnership with OpenAI to enhance its Sora video-making app, integrating iconic characters from its franchises like Star Wars and Marvel. This collaboration aims to leverage AI technology to create personalized video content, marking a significant step in Disney's digital strategy.
  • This investment allows Disney to control the future of its intellectual property by utilizing OpenAI's advanced technology, ensuring that its beloved characters remain relevant in an increasingly digital landscape. The partnership is expected to enhance user engagement and expand Disney's creative offerings.
  • The collaboration reflects a broader trend in the entertainment industry where companies are increasingly turning to AI to innovate content creation and distribution. As the lines between traditional media and technology continue to blur, this partnership may set a precedent for how intellectual property is managed and monetized in the future.
— via World Pulse Now AI Editorial System

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