Disney invests $1 billion in OpenAI, licenses 200 characters for AI video app Sora
PositiveTechnology

- The Walt Disney Company has announced a significant investment of $1 billion in OpenAI, which includes a licensing agreement for iconic characters such as Mickey Mouse and Cinderella to be used on OpenAI's Sora video-making platform. This partnership allows users to create personalized AI-generated videos featuring these beloved characters.
- This collaboration marks a pivotal moment for Disney as it seeks to enhance user engagement and leverage artificial intelligence to expand its digital presence. By integrating its iconic characters into the Sora platform, Disney aims to attract a new generation of content creators and fans.
- The deal reflects a broader trend in the media industry where companies are increasingly embracing AI technology to innovate content creation and distribution. As generative AI continues to evolve, this partnership positions Disney at the forefront of a significant shift in how entertainment is produced and consumed, raising questions about copyright and the future of creative industries.
— via World Pulse Now AI Editorial System





