Every Media Company Has To Embrace AI: Dergarabedian

Bloomberg TechnologyThursday, December 11, 2025 at 7:05:14 PM
PositiveTechnology
Every Media Company Has To Embrace AI: Dergarabedian
  • The Walt Disney Company has entered into a significant partnership with OpenAI, licensing iconic characters such as Mickey Mouse and Cinderella for use on OpenAI's Sora video-making platform, alongside a $1 billion investment in the startup. This collaboration signifies a major step in integrating AI technology into entertainment, reflecting the industry's shift towards digital innovation.
  • This deal is crucial for Disney as it seeks to enhance user engagement through personalized content creation, leveraging its beloved characters in a new digital landscape. The partnership with OpenAI not only represents a financial investment but also a strategic move to remain relevant in an increasingly AI-driven market.
  • The collaboration highlights ongoing discussions about the role of AI in creative industries, particularly concerning intellectual property rights and the protection of creators. Disney's simultaneous legal actions against Google for copyright violations underscore the complexities of navigating AI's impact on traditional media and the need for clear guidelines to protect artistic integrity.
— via World Pulse Now AI Editorial System

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