WPP-Google’s Multi-Year Partnership Transforms How Marketers Approach Storytelling Processes
PositiveTechnology
WPP's new multi-year partnership with Google is set to revolutionize how marketers approach storytelling. With an annual investment of 300 million euros in AI, WPP aims to enhance client experiences and bridge the gap between CMOs and CEOs regarding marketing's role in business growth. This collaboration not only signifies a shift in marketing strategies but also highlights the increasing importance of technology in driving business transformation.
— Curated by the World Pulse Now AI Editorial System