10 Steps to Master Lead Generation for B2B Event Marketers

As B2B companies increasingly embrace marketing automation, the landscape is evolving rapidly. The article highlights the top 10 tools for 2026, helping brands navigate their options in a digital world where automation is becoming essential. This matters because choosing the right tool can significantly enhance marketing efficiency and engagement, ultimately driving business growth.

Microsoft has launched its new MAI-Image-1 model, marking a significant step into the AI art generation space. This innovative tool promises fast and realistic image creation, showcasing Microsoft's commitment to advancing technology in creative fields. This development is exciting not only for tech enthusiasts but also for artists and designers who can leverage AI to enhance their work.

DirecTV is set to innovate its advertising strategy by replacing traditional screensavers with AI-generated ads starting next year. This move is significant as it not only enhances viewer engagement but also leverages cutting-edge technology to deliver personalized content. By utilizing AI, DirecTV aims to create a more dynamic viewing experience, potentially increasing ad effectiveness and viewer satisfaction.

GrapheneOS is making significant strides by expanding beyond its traditional reliance on Google Pixel devices. This move is exciting for users who value privacy and security, as it opens up new possibilities for using the operating system on a wider range of hardware. The development signifies a shift towards greater independence for GrapheneOS, potentially attracting more users who are looking for alternatives to mainstream operating systems.

Salesforce CEO Marc Benioff has announced the arrival of the 'agentic enterprise,' a concept poised to revolutionize our work and personal lives. This innovative approach emphasizes autonomy and empowerment in the workplace, suggesting that businesses can operate more effectively by enabling employees to take initiative. As companies adapt to this new model, it could lead to increased productivity and job satisfaction, making it a significant development in the corporate world.

EAGLET is making waves in the AI world by enhancing the performance of AI agents on longer-horizon tasks through custom plan generation. This innovation is significant as it aligns with predictions from industry leaders like Nvidia's CEO Jensen Huang, who envisioned 2025 as a pivotal year for AI agents. By improving how these agents operate, EAGLET could lead to more efficient and capable AI applications, potentially transforming various sectors and making AI technology more accessible and effective for users.

Gregg Mayles, the director behind the beloved game Banjo-Kazooie, has announced his departure from Rare, the studio known for creating iconic titles. This news marks the end of an era for both Mayles and Rare, as he has been a significant figure in the gaming industry for many years. While his exit raises questions about the future of Rare and its projects, it also opens up new opportunities for Mayles to explore different creative avenues. Fans of the franchise will be watching closely to see how this change impacts future developments.