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Amazon and Chobani adopt Strella's AI interviews for customer research as fast-growing startup raises $14M

VentureBeat•Thursday, October 16, 2025 at 2:00:00 PM
PositiveTechnology
Amazon and Chobani adopt Strella's AI interviews for customer research as fast-growing startup raises $14M
Strella, a fast-growing startup, has successfully raised $14 million in Series A funding to enhance its AI-driven customer research platform. This funding round, led by Bessemer Venture Partners and supported by Decibel Partners, marks a significant milestone for the company just a year after it emerged from stealth mode. The adoption of Strella's innovative AI interviews by major players like Amazon and Chobani highlights the increasing importance of advanced customer insights in today's market. This development not only showcases the potential of AI in transforming customer research but also positions Strella as a key player in the industry.
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