Chagee, a Chinese tea maker, is sticking to its strategy of offering premium products at high prices, even as it faces a significant drop in sales and profits. This decision comes as consumers are increasingly turning to other beverage chains that offer similar drinks at much lower prices. This situation highlights the challenges Chagee is facing in a competitive market, where affordability is becoming a key factor for consumers.

Chagee Holdings Inc. is facing a tough situation as it sticks to its strategy of offering premium tea products at high prices, even while experiencing a significant drop in sales and profits. This decision comes as consumers are increasingly turning to other chains that provide similar beverages at much lower prices. The company's commitment to maintaining its pricing strategy raises questions about its future in a competitive market where affordability is key.