Lego Expands Brand with $270 Million Acquisition of Merlin's Entertainment Centers

Lego has acquired entertainment centers from Merlin, the owner of Madame Tussauds, for $270 million. This strategic move allows Lego to enhance its brand presence and create immersive experiences for families and children, aligning with its mission to foster creativity and learning through play. The acquisition of 29 discovery centers for £200 million further solidifies Lego's position in the family entertainment sector.