Arc'teryx, the outdoor brand, has faced backlash after a fireworks display in Tibet's Shigatse region raised concerns about environmental harm. The event, known as the Rising Dragon, featured extensive pyrotechnics against the stunning Himalayan backdrop. Following public criticism, Arc'teryx acknowledged that the event did not align with its environmental values and issued an apology. This incident highlights the ongoing tension between promotional activities and environmental preservation, especially in ecologically sensitive areas like Tibet.

Arc'teryx, a Canadian outdoor apparel brand, has faced backlash after a fireworks stunt in Tibet raised concerns about environmental impact. The incident has prompted local officials to investigate, highlighting the delicate balance between marketing and ecological responsibility. This situation matters as it underscores the growing scrutiny brands face regarding their environmental practices, especially in sensitive regions like the Himalayas.