Black Friday online spending surges as Americans embrace AI to assist with holiday shopping
PositiveU.S News

- American shoppers embraced artificial intelligence during Black Friday, leading to a record online spending of $11.8 billion. This surge indicates a significant shift in consumer behavior as technology increasingly aids in holiday shopping decisions.
- The rise in online spending highlights the growing reliance on AI tools among consumers, suggesting that retailers may need to adapt their strategies to meet the evolving preferences of shoppers who seek efficiency and personalized experiences during the holiday season.
- Despite the impressive spending figures, there are underlying concerns about consumer confidence, as many Americans are reportedly planning to cut back on spending due to economic uncertainties. This duality reflects a complex landscape for retailers, who must navigate both the enthusiasm for holiday deals and the caution stemming from financial pressures.
— via World Pulse Now AI Editorial System







