Disney to invest $1bn in OpenAI to let fans create AI videos
PositiveWorld Affairs

- Walt Disney has entered a groundbreaking three-year licensing agreement with OpenAI, investing $1 billion to allow users to create AI-generated videos featuring iconic characters from its extensive portfolio, including Mickey Mouse, Marvel superheroes, and Star Wars figures. This marks a significant shift in how major studios engage with generative AI technology.
- This investment not only enhances Disney's digital strategy but also positions the company at the forefront of the AI revolution in entertainment, enabling fans to interact with beloved characters in innovative ways. The collaboration with OpenAI's Sora video generation tool is expected to attract a new audience and boost user engagement.
- The deal reflects a growing trend among entertainment companies to embrace AI technologies, allowing for greater creativity and personalization in content creation. As the industry evolves, this partnership may set a precedent for how intellectual property is utilized in the digital age, potentially reshaping fan interactions and content consumption.
— via World Pulse Now AI Editorial System






