Asos turns to AI stylists to win back shoppers after sales slide 12%

The Guardian — Artificial IntelligenceFriday, November 21, 2025 at 11:55:19 AM
Asos turns to AI stylists to win back shoppers after sales slide 12%
  • Asos has turned to AI stylists to regain customer interest after experiencing a 12% decline in sales, attributed to reduced discounts and efforts to deter serial returners.
  • This strategy is crucial for Asos as it seeks to reverse declining sales trends and improve customer engagement in a competitive online retail market.
  • The broader retail landscape is facing challenges, with other companies like Crest Nicholson also announcing job cuts and profit warnings, reflecting a trend of uncertainty and subdued sales across various sectors.
— via World Pulse Now AI Editorial System

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