Disney signs deal with OpenAI to allow Sora to generate AI videos featuring its characters
PositiveArtificial Intelligence
- Disney has signed a significant agreement with OpenAI, allowing the AI platform Sora to generate videos featuring Disney's iconic characters, including Mickey Mouse and Cinderella. This deal is part of a broader strategy where Disney will become a major customer of OpenAI, utilizing its APIs to enhance products and experiences, particularly for Disney+.
- The $1 billion investment in OpenAI marks a pivotal moment for Disney as it seeks to innovate in the digital content space. By integrating AI technology with its vast character portfolio, Disney aims to create new interactive experiences that resonate with audiences and enhance engagement on platforms like Disney+.
- This partnership reflects a growing trend in the entertainment industry where traditional media companies are increasingly collaborating with AI firms to leverage technology for content creation. As generative AI continues to evolve, the implications for copyright, creativity, and user engagement are significant, positioning Disney at the forefront of this technological shift.
— via World Pulse Now AI Editorial System







