Snapchat’s Next Big Thing? A $400M AI-Powered Search Deal with Perplexity

TechRepublic — Artificial IntelligenceThursday, November 6, 2025 at 7:36:54 PM

Snapchat’s Next Big Thing? A $400M AI-Powered Search Deal with Perplexity

Snapchat is set to enhance its platform significantly with a $400 million deal with Perplexity, which will integrate AI-powered search capabilities. This partnership aims to revolutionize how users interact with content on Snapchat, making it easier and more intuitive to discover information. This move not only positions Snapchat at the forefront of technological innovation but also highlights the growing importance of AI in social media, potentially attracting more users and advertisers.
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