Snap partners with Perplexity AI in a $400 million deal to bring AI search to Snapchat by 2026

THE DECODERThursday, November 6, 2025 at 1:30:36 PM
Snap partners with Perplexity AI in a $400 million deal to bring AI search to Snapchat by 2026

Snap partners with Perplexity AI in a $400 million deal to bring AI search to Snapchat by 2026

Snap has announced a significant $400 million partnership with Perplexity AI to integrate an AI search engine into Snapchat by 2026. This collaboration is set to enhance user experience by providing more intuitive search capabilities, making it easier for users to find content and engage with the platform. As AI continues to shape the digital landscape, this move positions Snap at the forefront of innovation in social media, potentially attracting more users and advertisers.
— via World Pulse Now AI Editorial System

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