Salesforce: online Black Friday sales grew 6% YoY to $79B globally, including $3B in US sales driven by AI agents; Adobe: US online sales rose 9.1% to $11.8B (Joan Verdon/Forbes)
PositiveArtificial Intelligence

- Online Black Friday sales increased by 6% year-over-year to $79 billion globally, with the U.S. contributing $3 billion, largely driven by AI agents, according to Salesforce. Adobe also reported a 9.1% rise in U.S. online sales, totaling $11.8 billion, highlighting a strong shift towards digital shopping during the holiday season.
- This growth in online sales is significant for Salesforce and Adobe, as it underscores the effectiveness of AI technologies in enhancing customer engagement and driving sales. The data reflects a broader trend of consumers increasingly favoring online platforms for their shopping needs.
- The rise in online sales coincides with Adobe's strategic acquisition of Semrush for $1.9 billion, aimed at bolstering its digital marketing capabilities amid a growing demand for AI-driven solutions. Additionally, Salesforce's impressive revenue growth in India emphasizes the company's commitment to leveraging advanced technology to empower businesses, showcasing a competitive landscape in the AI and digital marketing sectors.
— via World Pulse Now AI Editorial System





