Gong study: Sales teams using AI generate 77% more revenue per rep
PositiveArtificial Intelligence

- A recent study by Gong reveals that sales teams utilizing artificial intelligence (AI) generate 77% more revenue per representative, indicating a significant shift in how revenue leaders view AI in business decision-making. The study surveyed over 3,000 global revenue leaders and analyzed 7.1 million sales opportunities across various countries, including the United States, United Kingdom, Australia, and Germany.
- This development is crucial as it highlights the growing trust and reliance on AI among enterprise revenue leaders, with 70% now regularly using AI to inform their strategies. This marks a departure from previous years when AI was often seen as experimental, suggesting a maturation of AI technologies in sales processes.
- The findings also reflect broader trends in the tech industry, where companies like Salesforce are reporting substantial revenue growth driven by AI initiatives. However, contrasting reports from Microsoft indicate challenges in meeting sales targets for AI products, underscoring the competitive landscape and varying levels of success in AI adoption across different organizations.
— via World Pulse Now AI Editorial System






