Banijay, YouTube Join Forces on an Entertainment Creators Lab in France That Will See YouTubers Reinvent Flagship Formats (EXCLUSIVE)
PositiveEntertainment

Banijay and YouTube are teaming up to launch an Entertainment Creators Lab in France, aiming to harness the growing creator economy. This initiative, announced by Banijay's Marco Bassetti at Mipcom, will feature a dedicated channel called Banijay Creators Studio, designed to connect creators with industry professionals. This partnership is significant as it not only supports content creators but also enhances the diversity of entertainment formats available, fostering innovation in the industry.
— Curated by the World Pulse Now AI Editorial System