Banijay Cuts Creator Economy Deal, Buying Into Netherlands-Based Label Werktitel
PositiveEntertainment

Banijay's recent acquisition of the Netherlands-based creator label Werktitel marks a significant move in the evolving creator economy. Announced at MIPCOM in Cannes, this deal highlights the growing importance of creators in the media landscape, as Banijay aims to enhance its portfolio and adapt to changing market dynamics. This acquisition not only strengthens Banijay's position but also reflects a broader trend where traditional media companies are increasingly investing in creator-driven content.
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