BBC Studios Lauds YouTube Partnership at Mipcom: ‘We Have Found Our Fandoms and Have Cracked Their Code’
PositiveEntertainment

At Mipcom, BBC Studios celebrated its successful partnership with YouTube, highlighting how they've effectively engaged their audiences. Digital SVP Jasmine Dawson and YouTube's EMEA boss Pedro Pina discussed their collaboration, showcasing how both companies have navigated the competitive landscape to connect with fans. This partnership is significant as it demonstrates the evolving dynamics of media consumption and the importance of strategic alliances in reaching diverse audiences.
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