Banijay to Launch 10 New Pilots With Creators, Boss Marco Bassetti Tells Mipcom Audience

Banijay and YouTube are teaming up to launch an Entertainment Creators Lab in France, aiming to harness the growing creator economy. This initiative, announced by Banijay's Marco Bassetti at Mipcom, will feature a dedicated channel called Banijay Creators Studio, designed to connect creators with industry professionals. This partnership is significant as it not only supports content creators but also enhances the diversity of entertainment formats available, fostering innovation in the industry.

At Mipcom, Sony Pictures Television chair Keith Le Goy expressed optimism about the future of screen content, highlighting anime and video games as key areas for growth. This shift reflects a broader trend in the entertainment industry, where traditional media is increasingly looking to these dynamic forms of storytelling to engage audiences. By focusing on these popular genres, Sony aims to tap into a vibrant market that resonates with fans worldwide, potentially leading to innovative content and new revenue streams.

This weekend's box office results were disappointing, with new releases like 'Tron: Ares,' 'Roofman,' and 'Kiss of the Spider Woman' failing to attract audiences. This matters because it highlights ongoing challenges in the film industry, especially as the annual Mipcom content market kicks off in Cannes, where industry insiders are buzzing about the future of media and entertainment.

Mediawan Pictures' acquisition of Brad Pitt's Plan B Entertainment has significantly boosted its profile in the U.S. market, according to CEO Elisabeth d'Arvieu at MIPCOM. This strategic move not only marks a pivotal moment for Mediawan but also highlights the growing influence of French media companies in Hollywood. The deal, which secured 60% of Plan B, is seen as a key step in establishing Mediawan as a formidable player in the competitive film industry.

Silje Evensmo Jacobsen, the acclaimed director of 'A New Kind of Wilderness,' is back with an exciting new documentary titled 'The Mystery Package.' Following her success at the Sundance Documentary Grand Jury Prize in 2024, where her previous film garnered attention and distribution in several countries, this new project promises to deliver another captivating story. The collaboration with DR Sales highlights the growing interest in her work and the potential for this film to resonate with audiences worldwide, making it a significant addition to the documentary landscape.

MTV is set to shut down several of its beloved channels in the U.K. and Europe by the end of 2025, marking a significant shift in the music television landscape. This decision affects fans who have grown up with these channels, highlighting the changing dynamics of media consumption and the challenges traditional networks face in the digital age.

ITV Studios is off to a fantastic start at Mipcom, announcing that their new dramas 'Coldwater,' featuring Andrew Lincoln, and the thriller 'The Guest' have been sold to numerous territories. This is significant as it highlights the growing demand for quality television content and showcases ITV's ability to attract international interest, setting the stage for a successful market presence.

Spain is making waves in the global entertainment industry by showcasing its creative talent as a powerhouse for hit content. At Mipcom, Parrot Analytics and ICEX revealed data highlighting Spain's efficiency and reliability in producing popular non-English streaming content, which is crucial for diversifying the media landscape in Europe and Latin America. This recognition not only boosts Spain's cultural influence but also opens up new business opportunities for local creators.

At Mipcom, BBC Studios celebrated its successful partnership with YouTube, highlighting how they've effectively engaged their audiences. Digital SVP Jasmine Dawson and YouTube's EMEA boss Pedro Pina discussed their collaboration, showcasing how both companies have navigated the competitive landscape to connect with fans. This partnership is significant as it demonstrates the evolving dynamics of media consumption and the importance of strategic alliances in reaching diverse audiences.

NBCUniversal Formats is making waves at MIPCOM by promoting the return of 'On Brand,' a reality-business-competition show hosted by Jimmy Fallon and featuring Bozoma Saint John. Their presence at Cannes Lions earlier this year helped garner support from advertising professionals, and now, as the show launches on NBC in the U.S., the international format sales team is eager to expand its reach. This matters because it highlights the growing intersection of entertainment and business, showcasing how shows like 'On Brand' can engage audiences while also appealing to advertisers.

Banijay's recent acquisition of the Netherlands-based creator label Werktitel marks a significant move in the evolving creator economy. Announced at MIPCOM in Cannes, this deal highlights the growing importance of creators in the media landscape, as Banijay aims to enhance its portfolio and adapt to changing market dynamics. This acquisition not only strengthens Banijay's position but also reflects a broader trend where traditional media companies are increasingly investing in creator-driven content.

Exciting news for fans of comedy legend Chevy Chase! Propagate Content has teamed up with Sky to co-produce an authorized yet unfiltered documentary titled 'I’m Chevy Chase and You’re Not.' Directed by two-time Emmy Award winner Marina Zenovich, this film promises to offer a unique glimpse into Chase's life and career. Set to premiere on Sky Documentaries in early 2026, this collaboration highlights the growing interest in authentic storytelling in the entertainment industry.

As the colder months approach, keeping your lips hydrated is essential, and this article highlights the 12 best lip balms, oils, and masks from popular brands like Rhode, Kosas, and Laneige. These products are designed to combat dryness and flakiness, ensuring your lips stay smooth and healthy. With the right lip care, you can avoid the discomfort of chapped lips, making this guide a valuable resource for anyone looking to maintain their lip health during winter.

In 'Three Goodbyes,' Alba Rohrwacher delivers a stunning performance in a film that beautifully captures the essence of human connection and emotion. Directed by Isabel Coixet and based on Michela Murgia's poignant stories, this drama resonates deeply with audiences, showcasing the power of love and loss. It's a film that not only entertains but also invites reflection on our relationships, making it a significant addition to contemporary cinema.

Bill Nye the Science Guy is set to make a special appearance on the second season of 'High Potential' on ABC, where he'll play himself. This guest role is not just a fun cameo; Nye will lend his scientific expertise to help the show's star, Kaitlin Olson, as her character, Morgan Gillory, navigates a unique challenge. This collaboration highlights the importance of science in everyday life and brings a beloved figure into a contemporary setting, making science more accessible and engaging for viewers.

Jackie Burch, a renowned casting director known for her work on iconic films like 'Die Hard' and 'The Breakfast Club', has passed away at the age of 74 due to endometrial cancer. Her death, announced by her friend Gail Goldberg, marks a significant loss in the film industry, where Burch's talent shaped the careers of many actors and contributed to the success of numerous beloved movies and TV shows. Her legacy will continue to influence casting in Hollywood.

The recent passing of Diane Keaton at the age of 79 has sparked an outpouring of love and tributes from fans and fellow stars alike on social media. Known for her remarkable contributions to film, Keaton's legacy continues to resonate with many, highlighting the impact she had on the industry and her audience. This heartfelt response underscores the deep affection people have for her work and the void her absence leaves in the entertainment world.

Brittany Cartwright and Brandon Hanson have called it quits just two months after their relationship became public. This breakup is significant as it highlights the challenges of maintaining a romance in the spotlight, especially for reality TV stars. Fans who were excited about their relationship may feel disappointed, and it raises questions about the pressures of public scrutiny on personal lives.