Bob Iger says Disney’s $1 billion deal with OpenAI is an ‘opportunity, not a threat’: ‘We’d rather participate than be disrupted by it’

FortuneThursday, December 11, 2025 at 5:23:26 PM
Bob Iger says Disney’s $1 billion deal with OpenAI is an ‘opportunity, not a threat’: ‘We’d rather participate than be disrupted by it’
  • Disney has announced a $1 billion licensing deal with OpenAI to bring over 200 of its characters to the Sora video generation platform. This three-year agreement is seen as a strategic move to embrace generative artificial intelligence rather than viewing it as a threat to the traditional entertainment model.
  • Bob Iger, Disney's CEO, emphasized that the partnership represents an opportunity for the company to innovate and remain relevant in an evolving digital landscape. By integrating its beloved characters into AI-generated content, Disney aims to enhance user engagement and expand its reach.
  • This collaboration highlights a significant trend in the entertainment industry, where major players are increasingly exploring the intersection of AI and content creation. As AI-generated videos gain popularity, concerns about authenticity and misinformation have emerged, prompting discussions about the ethical implications of such technologies in media.
— via World Pulse Now AI Editorial System

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