Disney characters coming to AI in $1bn deal
PositiveFinancial Markets

- OpenAI has entered into a significant licensing agreement with Disney to bring its iconic characters to life through the Sora video generation tool, marking a $1 billion deal that highlights the growing intersection of entertainment and artificial intelligence.
- This partnership is a strategic move for OpenAI, enhancing its content offerings and positioning it as a key player in the generative AI landscape, while also providing Disney with innovative avenues to engage audiences with its beloved characters.
- The deal underscores a broader trend in the tech and entertainment industries, where companies are increasingly exploring collaborations to leverage AI capabilities, amidst a backdrop of rising competition and scrutiny regarding the implications of AI technologies.
— via World Pulse Now AI Editorial System






