‘Dog that didn’t bark’: Uefa’s Champions League rights sale delivered a key lesson

The Guardian – SportWednesday, November 26, 2025 at 2:00:28 PM
PositiveSports
‘Dog that didn’t bark’: Uefa’s Champions League rights sale delivered a key lesson
  • Uefa's recent auction for Champions League broadcasting rights resulted in significant annual increases, with Paramount securing the UK rights by outbidding TNT Sports and achieving victories in Germany and Italy. This marks a notable shift in the competitive landscape of sports broadcasting.
  • The successful bid by Paramount, which includes a deal for the majority of Champions League matches in the UK from 2027 to 2031, underscores the growing influence of streaming platforms in sports media and reflects a strategic move to enhance their sports programming.
  • This development highlights a broader trend in sports broadcasting, where traditional media is increasingly challenged by streaming services. The substantial financial commitments made by Paramount, exceeding $1 billion, indicate a shift towards prioritizing premium sports content, which could reshape viewer engagement and market dynamics in the coming years.
— via World Pulse Now AI Editorial System

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