No ‘fire drill’ at TNT after painful loss of Champions League and England rugby | Matt Hughes

The Guardian – SportThursday, December 4, 2025 at 3:14:32 PM
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No ‘fire drill’ at TNT after painful loss of Champions League and England rugby | Matt Hughes
  • TNT Sports has faced significant setbacks, losing broadcasting rights for the Champions League to Paramount+ and experiencing a disappointing performance in the Ashes cricket series, where England suffered a two-day defeat against Australia. This follows a series of challenging rights negotiations that have left the broadcaster feeling 'absolutely gutted.'
  • The loss of these rights is crucial for TNT Sports as it seeks to balance its financial books and maintain its competitive edge in the sports broadcasting market. Losing the Champions League rights, a key asset, undermines its position and could affect viewer engagement and advertising revenue.
  • This situation reflects broader trends in sports broadcasting, where competition for premium content is intensifying. Paramount's successful bid for Champions League rights signifies a shift in the landscape, while TNT's struggles highlight the challenges faced by traditional broadcasters in adapting to a rapidly evolving media environment, where streaming services are increasingly dominating.
— via World Pulse Now AI Editorial System

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