The Ultimate Guide to Through-Channel Marketing Automation
PositiveTechnology
The article discusses the benefits of through-channel marketing automation, highlighting its integration of SaaS and marketing to create an efficient solution for businesses. It emphasizes the importance for in-house marketing teams to collaborate with channel partners to foster growth, particularly for small and medium-sized businesses (SMBs). As companies scale, leveraging these partnerships becomes crucial for maximizing marketing efforts and achieving success.
— Curated by the World Pulse Now AI Editorial System