NBCUniversal Formats Brings ‘On Brand’ Back To Cannes

NBCUniversal Formats is making waves at MIPCOM by promoting the return of 'On Brand,' a reality-business-competition show hosted by Jimmy Fallon and featuring Bozoma Saint John. Their presence at Cannes Lions earlier this year helped garner support from advertising professionals, and now, as the show launches on NBC in the U.S., the international format sales team is eager to expand its reach. This matters because it highlights the growing intersection of entertainment and business, showcasing how shows like 'On Brand' can engage audiences while also appealing to advertisers.