Mediawan Pictures Boss: Plan B Deal “Put Us On The Map In The U.S.” – MIPCOM
PositiveEntertainment

Mediawan Pictures' acquisition of Brad Pitt's Plan B Entertainment has significantly boosted its profile in the U.S. market, according to CEO Elisabeth d'Arvieu at MIPCOM. This strategic move not only marks a pivotal moment for Mediawan but also highlights the growing influence of French media companies in Hollywood. The deal, which secured 60% of Plan B, is seen as a key step in establishing Mediawan as a formidable player in the competitive film industry.
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