Disney to invest $1bn in OpenAI, allowing characters in Sora video tool

The GuardianThursday, December 11, 2025 at 2:31:52 PM
Disney to invest $1bn in OpenAI, allowing characters in Sora video tool
  • Walt Disney has announced a $1 billion equity investment in OpenAI, which will allow the AI startup's Sora video generation tool to utilize characters from its extensive portfolio, including Disney, Marvel, Pixar, and Star Wars. This agreement is part of a three-year licensing deal aimed at enhancing user-generated content through AI technology.
  • This investment signifies Disney's commitment to integrating artificial intelligence into its creative processes, reflecting the growing concern in Hollywood regarding the impact of AI on the industry, particularly on the rights and expression of creators.
— via World Pulse Now AI Editorial System

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