Disney takes surprise legal action against Google over likenesses
NegativeFinancial Markets
- Disney has initiated legal action against Google, alleging that its Gemini AI has infringed on copyrights by using character likenesses without permission. This move comes shortly after Disney announced a $1 billion partnership with OpenAI to utilize its characters in the Sora video generation tool, highlighting a significant shift in its approach to artificial intelligence.
- The legal action against Google underscores Disney's commitment to protecting its intellectual property, especially as it ventures into new technological partnerships. The $1 billion investment in OpenAI is seen as a strategic pivot, allowing Disney to leverage AI while safeguarding its iconic characters from unauthorized use.
- This development reflects broader tensions in the entertainment industry regarding the use of AI and copyright issues. As companies like Disney embrace AI technologies, concerns about intellectual property rights and the potential for misuse of character likenesses are becoming increasingly prominent, raising questions about the future of creative industries in the age of AI.
— via World Pulse Now AI Editorial System
